Aptiv employer branding: the video campaign that went beyond the factory gates
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Aptiv ran an employer branding campaign in western Romania, in Ineu, Sânnicolau Mare, Arad and Timișoara, with director Tedy Necula, who leads NECULA Agency. The campaign filmed 20 people from production, management and CSR. It also documented 15 projects Aptiv supports in the community: schools, high schools, hospitals and local organisations.
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The Aptiv employer branding campaign in numbers
- 20
- people filmed, from production, management and CSR
- 15
- projects supported by Aptiv, documented in the community
- 4
- towns in western Romania: Ineu, Sânnicolau Mare, Arad and Timișoara
Aptiv's people came from the surrounding villages
Most Aptiv employees came from the villages around Ineu, Sânnicolau Mare, Arad and Timișoara.
So the campaign went beyond the factory gates and into the community, where Aptiv's people lived.
What the Aptiv video campaign includes: 20 people and 15 community projects
The campaign has two parts. The first shows the people: 20 colleagues filmed, from production, management and CSR.
The second shows the projects Aptiv supports in the area. The campaign documented 15 of them, in schools, high schools, hospitals and local organisations.
What a candidate from the area saw in the Aptiv videos
A candidate from the area saw two things at once: what someone at Aptiv does every day, and what the company has concretely left behind in the place where they live.
Director Tedy Necula describes it as a bold campaign, made for people who actually live there.
Here is what your employer branding campaign would look like.
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What you can take from the Aptiv campaign for your own employer brand
Take the campaign to where people live
Aptiv's people came from the villages around the towns. The campaign went beyond the factory gates and filmed in the community.
Production people in the leading role
The 20 people filmed come from production, management and CSR. In NECULA Agency campaigns, employees appear only if they want to, and each one is prepared beforehand.
CSR projects shown on the ground
Aptiv supports schools, high schools, hospitals and local organisations. The campaign documented 15 of these projects, where they happen.
One campaign across several towns
The campaign filmed in four towns in western Romania: Ineu, Sânnicolau Mare, Arad and Timișoara.
Filming on the production floor
NECULA Agency also shoots in restricted-access areas such as production halls, under a confidentiality agreement.
A video employer branding campaign for your company
employer-branding.ro is the employer branding division of NECULA Agency. NECULA Agency creates, produces and implements six-month video employer branding campaigns: more than 80 videos, published on YouTube, LinkedIn, Facebook, Instagram and TikTok. The first videos are ready in five weeks.
Each campaign uses five types of video: a manifesto video for HR, employee portraits, team and culture, CSR projects and educational reels. The guide to employer branding video explains each one, with examples.
You approve the scripts before filming and every video before publication. The campaign can be funded from the disability fund, and NECULA Agency is an Authorised Protected Unit. The details are in the Funding section.
Frequently asked questions
What did the Aptiv employer branding campaign include?
The Aptiv employer branding campaign filmed 20 people from production, management and CSR and documented 15 projects Aptiv supports in the community: schools, high schools, hospitals and local organisations. Aptiv made it with director Tedy Necula, who leads NECULA Agency.
Where was the Aptiv video campaign filmed?
The Aptiv video campaign was filmed in western Romania, in Ineu, Sânnicolau Mare, Arad and Timișoara. Most Aptiv employees came from the villages around these towns, and the campaign went into the community, beyond the factory gates.
Which CSR projects appear in the Aptiv employer branding campaign?
The Aptiv employer branding campaign documented 15 projects Aptiv supports in the area: schools, high schools, hospitals and local organisations.
Who appears in the Aptiv videos?
The Aptiv videos feature 20 of the company's people, from production, management and CSR.
What does a video employer branding campaign with NECULA Agency look like?
A NECULA Agency video employer branding campaign runs for six months and includes more than 80 videos, published on YouTube, LinkedIn, Facebook, Instagram and TikTok. The first videos are ready in five weeks, and you approve the scripts before filming and the videos before publication.
Can an employer branding campaign be funded from the disability fund?
Yes, a NECULA Agency employer branding campaign can be funded from the disability fund. NECULA Agency is an Authorised Protected Unit, and the details are in the Funding section of employer-branding.ro.