Autonom
Employer branding video campaigns. Recognition for the team. Awards for the brand. Success for HR.
Can be funded from the disability fund.
6 months of video content for employer branding.
We show the people, the projects and the atmosphere inside your company.
We have produced campaigns for
What the campaign does for HR.
The people who built the company deserve recognition.
We tell their stories.
We increase retention and employee engagement.
Management wants to see business results.
We build the campaign on the company's objectives.
Management receives the campaign report every month.
The HR team's work deserves to be seen.
We make HR's work visible online.
We bring recognition and awards to HR.
The company wants ambassadors among its employees.
We turn employees into ambassadors: internal influencers who speak about the company to the outside world.
Candidates learn what it is like to work with you from real people.
Candidates want to meet their future colleagues.
We show the real people in every role.
The people who apply are the ones who recognise themselves in the team.
Your team's calendar is already full.
You approve, we produce and publish.
The campaign runs for six months without adding to the team's workload.
The employer branding division of NECULA Agency.
NECULA Agency, the Bucharest video content agency led by director Tedy Necula, has produced video campaigns for large companies in Romania since 2014 and handles every campaign, from script to publishing. employer-branding.ro is its employer branding division.
- 320M+
- views generated
- 74
- brands
Silver Award · Employer Branding Awards 2026
Special Projects category, for the premiere of Provident's campaign “Trăim viața așa cum e”.
Results from campaigns we produced.
1,253,489 views in 30 days
Over 150 videos for 4,000 people
More policies sold, new locations
Two campaigns, a footage library HR still uses today
The company's first video campaign, six months in a row
The components of an employer branding campaign.
80+ videos, in 6 months.
5 types of video
The guide to employer branding videoManifesto video for HR
Your culture and values, told cinematically. Beyond job descriptions.
Employee portraits
The growth stories of your people. We bring recognition, and candidates see real career paths.
Team and culture
Candidates “meet” the team before they apply. A day across departments.
CSR projects
We document your CSR projects and show your people in action. Involvement in internal projects and in the community.
Educational reels
Short content that answers the most frequent questions and objections.
Every platform covered.
- YouTube
- TikTok
The collaboration timeline.
The first materials are ready in five weeks.
- 01Simulate your campaign online, and the proposal arrives by email
- 02A 30-minute strategy call: we listen, you talk
- 03A campaign designed around your objectives, with the proposal delivered right after
- 04Follow-up and alignment: we refine until every detail fits
- 05Scripts and stories built on the direction you approve
- 06Production: our team brings it to life
- 07Post-production: editing, color grading, sound design, cinematic finish
- 08Delivery and feedback: you review, we perfect
- 09Distribution: we publish for you, on all five platforms
Here is what your employer branding campaign would look like.
We produce and run it for you.
Campaign simulatorThe campaign proposal arrives as a PDF, by email, within minutes. Ready to share with your management colleagues.
How the collaboration starts.
- 1
Simulate the campaign online
Choose your objectives and the campaign proposal arrives as a PDF, by email, within minutes.
- 2
We create, produce and publish
Scripts, filming, editing, subtitles and publishing on the brand's five platforms. The whole campaign, taken off your team's shoulders.
- 3
Possible deduction from the disability fund
If you have at least 400 employees, the monthly contribution you pay for people with disabilities can cover the campaign. NECULA Agency is an Authorised Protected Unit.
- 4
Budget spread over 6 months
The campaign budget is spread over the six consecutive months of the collaboration.
- 5
You approve every step
The scripts, before filming. The materials, before publishing. Nothing goes out without your approval.
The campaign can be deducted from the disability fund.
If you have at least 400 employees, the contribution you pay each month for people with disabilities can cover the campaign. NECULA Agency is an Authorised Protected Unit, and the contract with us can be deducted from that sum.
What our clients say.
Our campaigns, in IQads.
IQads
Imobiliare.ro Finance: “De partea ta”, three episodes on the mortgage decision
Read the article
IQads
Imobiliare.ro: the digital series “Viața se întâmplă”
Read the article
IQads
Provident: an employer branding campaign launched as a premiere, starring the employees
Read the article
IQads
Autonom: alongside RBL entrepreneurs, on Via Transilvanica
Read the article
FIBRA Awards shortlistIQads
FAN Courier: “Delivering emotions”
Read the articleWhat HR teams ask us.
A 30-minute conversation at the start, one round of feedback on the scripts, the filming days at your offices and one round of feedback on the materials. We handle the publishing.
You receive a monthly report: what was published, where, and how many people saw it.
Only those who want to. We prepare them beforehand and keep the filming short. If someone changes their mind after filming, their material is removed.
Every person filmed signs a consent form stating where the material is used and for how long. You receive the forms in advance, and if you have your own template, we use yours.
It depends on the signed consent. We recommend keeping the right of use after departure, which is standard practice. The campaign stays intact either way, because we film many people.
Yes. We have filmed in production plants, banks and medical centres. We sign an NDA, follow your access rules, and every frame goes past you before publishing.
We work within them: colours, typography, tone. If headquarters needs to approve, you receive the materials in a format that is easy to present there.
You receive the proposal with budget and timeline right after the first conversation, in the format procurement needs. We are used to long approval processes and comparative bids.