Emerson employer branding: the Emerson Cluj manifesto and video campaign
Updated on
The Emerson Cluj employer branding campaign includes a video manifesto and over 150 videos for 4,000 people, created by NECULA Agency in the year Emerson celebrates 20 years in Cluj. Director Tedy Necula created the campaign concept, and production took 40 shooting days, with colleagues of 27 nationalities on camera. The campaign runs for 6 months, and the videos play on office screens and as pre-roll at TIFF.
How the Emerson Cluj employer branding campaign started
Emerson celebrates 20 years in Cluj. The employer branding campaign was launched in this anniversary year.
The idea behind the campaign: a big moment builds something when it has continuity.
NECULA Agency turned the anniversary into a system of reusable videos that carry the Emerson Cluj story forward, month after month.
The Emerson Cluj employer branding campaign in numbers
- 150+
- videos for 4,000 people
- 40
- shooting days
- 27
- nationalities on camera
- 6
- months of campaign content
The Emerson Cluj video manifesto: “From Cluj to Everywhere”
The project has two parts: a video manifesto and a six-month employer branding campaign.
The manifesto shows the culture and values of Emerson Cluj on screen. The voice in the manifesto belongs to a person from Emerson.
The official manifesto was published on Emerson's YouTube channel on 10 February 2026, under the line “From Cluj to Everywhere”.
Where the videos run: office screens and pre-roll at TIFF
The videos run on office screens and as pre-roll at TIFF. They reach colleagues and audiences outside the company.
What Emerson says about the campaign by NECULA Agency
Emerson's official LinkedIn page thanked director Tedy Necula and his team.
“A big thank you to the creative mind behind the campaign concept, film director Tedy Necula, and to his exceptional team for bringing this vision to life.”
What HR teams can take from the Emerson campaign for their employer brand
Start from a moment you already have
Emerson started from its 20 years in Cluj. An anniversary or a launch already has your colleagues' attention.
Give the moment continuity
The manifesto sets the direction and the six-month campaign carries it forward, with reusable videos.
Let someone from the company tell the story
The voice in the Emerson Cluj manifesto belongs to a person from Emerson.
Show diversity through your own people
Colleagues of 27 nationalities appear in the Emerson campaign. The diversity of the team shows directly on screen.
Take the videos where people are
The Emerson videos run on office screens and as pre-roll at TIFF, for colleagues and for audiences outside the company.
What a similar employer branding video campaign looks like for your company
A NECULA Agency employer branding campaign runs for 6 months and includes 80+ videos, published on YouTube, LinkedIn, Facebook, Instagram and TikTok.
The campaign's five types of video are described, with examples, in the guide to employer branding video.
The first videos are ready in five weeks. You approve the scripts before the shoot and the videos before publication.
The campaign can be funded from the disability fund. NECULA Agency is an Authorised Protected Unit, and the details are in the Funding section.
Frequently asked questions
What did the Emerson Cluj employer branding campaign include?
The Emerson Cluj employer branding project included a video manifesto and a six-month video campaign, launched in the year Emerson celebrates 20 years in Cluj. NECULA Agency produced over 150 videos for 4,000 people, over 40 shooting days, with colleagues of 27 nationalities.
Who made the Emerson Cluj video campaign?
The Emerson Cluj video campaign was made by NECULA Agency, the agency led by director Tedy Necula. Emerson's official LinkedIn page thanked Tedy Necula and his team, and described him as the creative mind behind the campaign concept.
How long does the Emerson Cluj employer branding campaign run?
The Emerson Cluj employer branding campaign by NECULA Agency runs for 6 months. Production took 40 shooting days.
Where do the videos from the Emerson campaign run?
The videos from the Emerson Cluj employer branding campaign run on the company's office screens and as pre-roll at TIFF.
Where can I watch the Emerson Cluj manifesto?
The Emerson Cluj manifesto, “From Cluj to Everywhere”, was published on Emerson's official YouTube channel on 10 February 2026. The voice in the manifesto belongs to a person from Emerson.
Can another company have a similar employer branding video campaign?
Yes. NECULA Agency produces six-month employer branding video campaigns with 80+ videos published on YouTube, LinkedIn, Facebook, Instagram and TikTok, and the first videos are ready in five weeks. The campaign can be funded from the disability fund, and NECULA Agency is an Authorised Protected Unit.