Regina Maria employer branding, management principles and the people behind the brand
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Regina Maria worked with director Tedy Necula on two employer branding campaigns. The first brings the company's management principles into real situations, through short videos filmed with colleagues. The second documents nurses, doctors, lab specialists and management teams through video portraits. The two campaigns left behind a footage library that HR still uses today.
The campaign proposal arrives as a PDF, by email, within minutes.
The Regina Maria employer branding campaigns in numbers
- 2
- employer branding campaigns
- 4
- kinds of real situations filmed: emergency drills, the lab, the call center, clinics
Excellent management principles, written in a document
The first campaign started with an internal question. Regina Maria had a set of excellent management principles that looked good in a document, and it wanted its own people to see them far more easily.
The answer was to take them off the page and put them into practice.
The first campaign, management principles in short videos
Regina Maria made a series of short videos with director Tedy Necula, who leads NECULA Agency, set in real situations: emergency drills, the lab, the call center, clinics.
No actors. On screen are Regina Maria colleagues, in action.
A management principle only takes shape when people see it happen. That makes the videos a more effective induction.
The second campaign, video portraits of the people in every role
The second campaign shows what lies beyond the brand and how excellence is built role by role.
The video portraits document nurses, doctors, lab specialists and management teams.
A footage library HR still uses today
The two campaigns were filmed in clinics, hospitals and the call center. They left behind a footage library that the Regina Maria HR team still uses today.
Regina Maria runs very good marketing campaigns, and it chose to tell its human side strongly too, from an HR perspective. The effect is twofold, online and inside the company.
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Lessons from the two Regina Maria campaigns
Principles in real situations
A principle written in a document becomes clear when you see it happen. Regina Maria put its management principles on screen in clinics, in the lab, in the call center and during emergency drills.
Colleagues instead of actors
The Regina Maria short videos were filmed with colleagues in action. In NECULA Agency campaigns, employees appear only if they want to, and each one is prepared beforehand.
Portraits from every role
Nurses, doctors, lab specialists and management teams. Each portrait shows part of how excellence is built.
Long-term material for HR
The footage from the two campaigns is still used by HR today, online and inside the company.
Medical settings with restricted access
The Regina Maria campaigns were filmed in clinics, hospitals and the call center. NECULA Agency also works in restricted-access spaces, under NDA.
A video employer branding campaign for your company
employer-branding.ro is the employer branding division of NECULA Agency. NECULA Agency creates, produces and implements six-month video employer branding campaigns: more than 80 videos, published on YouTube, LinkedIn, Facebook, Instagram and TikTok. The first videos are ready in five weeks.
Each campaign uses five types of video: a manifesto video for HR, employee portraits, team and culture, CSR projects and educational reels. The guide to employer branding video explains each one, with examples.
You approve the scripts before filming and every video before publication. The campaign can be funded from the disability fund, and NECULA Agency is an Authorised Protected Unit. The details are in the Funding section.
Guides and case studies on employer branding
Frequently asked questions
Which employer branding campaigns did Regina Maria make with Tedy Necula?
Regina Maria made two employer branding campaigns with director Tedy Necula. The first brings the company's management principles into short videos filmed in real situations. The second includes video portraits of nurses, doctors, lab specialists and management teams.
How were Regina Maria's management principles put on screen?
Regina Maria's management principles were turned into a series of short videos filmed in real situations: emergency drills, the lab, the call center, clinics. They feature colleagues at work, with no actors.
Who appears in the Regina Maria video portraits?
The video portraits in Regina Maria's second campaign document nurses, doctors, lab specialists and management teams.
Where were the Regina Maria campaigns filmed?
The Regina Maria employer branding campaigns were filmed in clinics, hospitals and the call center.
What did the Regina Maria employer branding campaigns leave behind?
The two Regina Maria campaigns left behind a footage library that the company's HR team still uses today, online and inside the company.
Can an employer branding campaign be funded from the disability fund?
Yes, a NECULA Agency employer branding campaign can be funded from the disability fund. NECULA Agency is an Authorised Protected Unit, and the details are in the Funding section of employer-branding.ro.