Orange x Exploratist, employee financial literacy in an eight-episode comedy miniseries
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Orange worked with Exploratist and director Tedy Necula on an internal financial literacy training program, together with expert Eusebiu Burcaș. The course material is an eight-episode comedy miniseries. Each episode is built around a different money personality.
The campaign proposal arrives as a PDF, by email, within minutes.
An internal financial literacy training program at Orange
Orange prepared an internal financial literacy training program for its employees, together with expert Eusebiu Burcaș.
Financial education is useful. A classic course on personal budgeting, though, is forgotten by the coffee break.
People learn easily from what they enjoy watching. And everyone watches series.
Eight comedy episodes about money
Exploratist had the idea: an eight-episode comedy miniseries. Each episode is built around a different money personality.
Anyone can find themselves in at least one character. Everyone recognizes themselves, even if they won't admit it.
The characters are played by actors. The miniseries was made with director Tedy Necula, who leads NECULA Agency.
Each episode doubles as course material for the financial literacy program
Each episode serves as course material for Orange's financial literacy program. The episodes bring funny everyday situations and concrete examples that employees can apply the very next day.
The episodes have the rhythm of a sitcom, the kind of content people watch every day.
A training program watched to the end
The result is a training program employees watch to the end and keep talking about afterwards. That rarely happens with an internal course. With a good series, it almost always does.
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Public source on the Orange x Exploratist project
What training teams can take from the Orange project
A format people already watch
A comedy series is a format employees know well. Orange used it for an internal training topic.
One character for each behavior
Each episode is built around a different money personality. Employees recognize themselves in the characters.
An expert behind the story
The financial literacy content comes from expert Eusebiu Burcaș. The miniseries brings it to employees in a form that is easy to follow.
Examples to use the next day
The situations in the episodes come from everyday life. Each one carries concrete examples employees can put to use straight away.
A video employer branding campaign for your company
employer-branding.ro is the employer branding division of NECULA Agency. NECULA Agency creates, produces and implements six-month video employer branding campaigns: more than 80 videos, published on YouTube, LinkedIn, Facebook, Instagram and TikTok. The first videos are ready in five weeks.
Each campaign uses five types of video: a manifesto video for HR, employee portraits, team and culture, CSR projects and educational reels. The guide to employer branding video explains each one, with examples.
You approve the scripts before filming and every video before publication. The campaign can be funded from the disability fund, and NECULA Agency is an Authorised Protected Unit. The details are in the Funding section.
Frequently asked questions
What is the Orange x Exploratist project?
Orange x Exploratist is an internal financial literacy training program for Orange employees, made with Exploratist, director Tedy Necula and expert Eusebiu Burcaș. The course material is an eight-episode comedy miniseries.
How many episodes does the Orange financial literacy miniseries have?
The Orange x Exploratist comedy miniseries has eight episodes. Each episode is built around a different money personality.
Whose idea was the Orange miniseries?
The idea of an eight-episode comedy miniseries came from Exploratist. Orange made it with director Tedy Necula, who leads NECULA Agency, together with expert Eusebiu Burcaș.
How are the episodes used in the Orange training program?
Each episode of the Orange x Exploratist miniseries serves as course material for the internal financial literacy program. The episodes bring funny everyday situations and concrete examples employees can apply the very next day.
What does a video employer branding campaign with NECULA Agency look like?
A NECULA Agency video employer branding campaign runs for six months and includes more than 80 videos, published on YouTube, LinkedIn, Facebook, Instagram and TikTok. The first videos are ready in five weeks, and you approve the scripts before filming and the videos before publication.
Can an employer branding campaign be funded from the disability fund?
Yes, a NECULA Agency employer branding campaign can be funded from the disability fund. NECULA Agency is an Authorised Protected Unit, and the details are in the Funding section of employer-branding.ro.