Employer branding case studies from Romania
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The employer branding video campaigns NECULA Agency created, produced and implemented for large companies in Romania. Each case study shows where the company started, what we filmed, with whom, and what the campaign left behind.
The campaign proposal arrives as a PDF, by email, within minutes.
ProvidentProvident employer branding: “Trăim viața așa cum e”, the premiere that won a Silver Award
EmersonEmerson employer branding: the Emerson Cluj manifesto and video campaign
AutonomAutonom employer branding: the people behind the counter and 40 young employees hired
Dr. MaxDr. Max employer branding: the pride of the pharmacy profession, in six months of video content
Ursus BreweriesUrsus Breweries employer branding: inclusion, told by the people of Ursus
BT x AegonBanca Transilvania x Aegon employer branding, portraits of the best people in sales
ManpowerGroupManpowerGroup employer branding: the company's first video campaign, six months in a row
KauflandKaufland employer branding: the A.C.C.E.S. caravan, with George Baltă, across nine Romanian cities- Regina MariaRegina Maria employer branding, management principles and the people behind the brand
AptivAptiv employer branding: the video campaign that went beyond the factory gates
CGSCGS employer branding: the video campaign that shows an outsourcing job from the inside
KPMGKPMG employer branding: the Christmas campaign with the school in Rahova
TeilorTeilor employer branding: 25 years, with the brand's people in the spotlight
FAN CourierFAN Courier: “Livrăm emoții”, the campaign with George Baltă and Decât o Revistă
OrangeOrange x Exploratist, employee financial literacy in an eight-episode comedy miniseries
What these campaigns have in common
In every campaign, the company's own people are front and centre. Colleagues from production, sales, pharmacies, the bank or head office are filmed where they work and speak in their own words.
The format follows what the company has to say: video portraits, a manifesto, documented CSR projects, reels that answer candidates' questions. The videos are published on YouTube, LinkedIn, Facebook, Instagram and TikTok, and some run on office screens or at internal events.
Frequently asked questions
What is an employer branding case study?
It is the story of a real employer branding campaign: what the company wanted to show, how the campaign was built, which videos came out of it and what effect they had on employees and candidates.
Which companies has NECULA Agency worked with on employer branding?
They include Provident, Emerson, Autonom, Dr. Max, Ursus Breweries, Banca Transilvania with Aegon, ManpowerGroup, Kaufland, Regina Maria, KPMG, Teilor, CGS, Aptiv, FAN Courier and Orange. Each has its case study on this page.
How long does an employer branding video campaign last?
The standard campaign runs for six months, with more than 80 videos published on five platforms. The first videos are ready in five weeks.