ManpowerGroup employer branding: the company's first video campaign, six months in a row
Updated on
ManpowerGroup Romania worked with director Tedy Necula, who leads NECULA Agency, on the company's first video content campaign, running for six months. It starts from an employer branding manifesto filmed with people from every department, in offices across the country. The systems and processes of workforce placement became visual stories and educational reels, published on LinkedIn, YouTube and Facebook.
The campaign proposal arrives as a PDF, by email, within minutes.
The ManpowerGroup employer branding campaign in numbers
- First
- video campaign in the company's history
- 6
- months of content in a row
- 3
- platforms: LinkedIn, YouTube and Facebook
Bringing workforce placement to the screen
For ManpowerGroup Romania, this was the first video content campaign. Until then, the company's LinkedIn page showed little of what was happening inside.
Not an easy brief. Making workforce placement exciting is like making a thriller about Excel. It can be done, as long as you know where to put the camera.
The secret was simple. The technical side gets interesting when someone who understands it does the explaining.
The manifesto, colleague portraits and educational reels
The employer branding manifesto was filmed with people from every department, in ManpowerGroup offices across the country. The campaign also includes video portraits of colleagues.
Then the systems, the processes and the matching of people to jobs became visual stories and educational reels. Dry on paper, they are easy to follow on screen, even for someone outside the industry.
A client who has never seen a placement can now see one in two minutes.
The ManpowerGroup employer branding manifesto
Here is what your employer branding campaign would look like.
We produce and run it for you.
Campaign simulatorThe campaign proposal arrives as a PDF, by email, within minutes. Ready to share with your management colleagues.
A few hours of filming on different days, at ManpowerGroup offices
ManpowerGroup is a large company, with an internal workflow the campaign respected. Production was organised in a few hours on different days, at the company's offices.
Those shooting days produced six months of content for ManpowerGroup's accounts.
Six months of content, with the company's people front and centre
ManpowerGroup's image grew stronger on LinkedIn, YouTube and Facebook, with its people front and centre. Recurring video series kept the accounts active for six months in a row.
For the NECULA Agency team, the best moment came when colleagues saw the videos for the first time and felt recognised for what they bring to the company.
Ideas from the ManpowerGroup campaign for your own employer brand
People from every department
The ManpowerGroup manifesto was filmed with colleagues from every department, in offices across the country. Every team sees itself in the campaign.
The technical side, explained by the people who do it
A process becomes clear when the person who runs it every day explains it. Clients and candidates understand the job more easily.
Educational reels for processes that are hard to explain
Placement systems and procedures became short videos that are easy to follow on a phone.
Filming that fits the internal workflow
A few hours on different days, at the company's offices. The team keeps working, and the campaign gets six months of content.
Six months in a row
A steady presence on LinkedIn, YouTube and Facebook shows the company from the inside, month after month.
A video employer branding campaign for your company
employer-branding.ro is the employer branding division of NECULA Agency. NECULA Agency creates, produces and implements six-month video employer branding campaigns: more than 80 videos, published on YouTube, LinkedIn, Facebook, Instagram and TikTok. The first videos are ready in five weeks.
Each campaign uses five types of video: a manifesto video for HR, employee portraits, team and culture, CSR projects and educational reels. The guide to employer branding video explains each one, with examples.
You approve the scripts before filming and every video before publication. The campaign can be funded from the disability fund, and NECULA Agency is an Authorised Protected Unit. The details are in the Funding section.
Frequently asked questions
What is the ManpowerGroup Romania employer branding video campaign?
It is ManpowerGroup Romania's first video content campaign, running for six months, made with director Tedy Necula. It includes an employer branding manifesto with people from every department, video portraits and educational reels.
What do the educational reels in the ManpowerGroup campaign show?
The educational reels in the ManpowerGroup campaign show the systems, the processes and the matching of people to jobs, explained by the colleagues who do the work. A client who has never seen a staff placement can see one in two minutes.
Where was the ManpowerGroup campaign published?
The ManpowerGroup Romania employer branding campaign was published on LinkedIn, YouTube and Facebook, for six months in a row.
How was filming organised at ManpowerGroup?
Filming was planned around ManpowerGroup's internal workflow: a few hours on different days, at the company's offices across the country. Those days produced six months of content.
Who made the ManpowerGroup video campaign?
ManpowerGroup Romania made the campaign with director Tedy Necula, who leads NECULA Agency. employer-branding.ro is NECULA Agency's employer branding division.
Can an employer branding campaign be funded from the disability fund?
Yes, a NECULA Agency employer branding campaign can be funded from the disability fund. NECULA Agency is an Authorised Protected Unit, and the details are in the Funding section of employer-branding.ro.