FAN Courier: “Livrăm emoții”, the campaign with George Baltă and Decât o Revistă
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“Livrăm emoții” (“Delivering emotions”) is FAN Courier's 2017 campaign, created by the Marks agency together with the magazine Decât o Revistă. For a whole year, the magazine's back cover became a letter to someone important, and FAN Courier delivered each letter to its recipient. The first letter came from director Tedy Necula, to athlete George Baltă, together with the video about his life. The campaign was shortlisted at the FIBRA Awards, in the Press category.
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The FAN Courier “Livrăm emoții” campaign in numbers
- Shortlist
- FIBRA Awards, second edition, Press category
- 1
- year of campaign on the back cover of Decât o Revistă
- 4
- stories in each issue, each on a back cover with its own illustration
- 3
- campaign stories documented on video
FAN Courier, the official courier of Decât o Revistă
FAN Courier is the official courier of the magazine Decât o Revistă (DoR). The campaign started from a brief for a print ad.
The Marks agency proposed a simple idea. The magazine's back cover became, issue after issue, a letter from one person to someone important in their life. FAN Courier committed to delivering each letter to its recipient, wherever they were, in Romania or abroad.
A courier reaches people every day, right into their hands. Few brands have a channel like that. FAN Courier used it for true stories.
The first letter, from Tedy Necula to George Baltă
The campaign opened with director Tedy Necula. He wrote to George Baltă, a former rugby player and motivational speaker, paralysed in an accident on the rugby pitch ten years earlier.
Tedy Necula made a video about the life, the struggle and the beautiful stubbornness of George Baltă. As a surprise, he sent George the final edit. The Marks agency sees this surprise as the reason the campaign worked.
FAN Courier carried the story across the country along with its parcels, and Decât o Revistă amplified the message through its community and its voice. The message reached people who would never have come across it otherwise.
The FAN Courier team, on the magazine's cover
The second DoR issue of 2017 carried a collective letter on its back cover, written by the FAN Courier team to a much-loved colleague who is no longer with them.
The other senders were musicians, artists, photographers, actors, a comedian, a food blogger and journalists. Each chose their own recipient and wrote their own message. The agency provided the space, the illustration and the online promotion.
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The moment of delivery, on camera
The moments when the letters reached their recipients were filmed and shared online. Three stories were documented on video: Tedy Necula's, artist Nicolae Comănescu's and photographer Andreea Retinschi's.
Video and photo production is credited to Tedy Necula and Sorin Gociu. Decât o Revistă also told the story of the project inside the magazine.
The FAN Courier case study and making-of
Shortlisted at the FIBRA Awards, Press category
The campaign was shortlisted at the second edition of the FIBRA Awards, in the Press category, as “Delivering emotions”, FAN Courier, The Marks.
The shortlist and the campaign presentation are public on IQads.
Public sources on the FAN Courier campaign
What other brands can take from “Livrăm emoții”
The channel you already have
FAN Courier carried the story through its own delivery network. It put something extra in the box, and the box went everywhere. Every company has a channel of its own that already reaches people every day.
Colleagues on the cover
The FAN Courier team wrote its own letter to a dear colleague. A moment from the life of the team, told by the colleagues themselves, shows a company's culture clearly.
A real person, with a name
The campaign started from George Baltă's story, from his life, his struggle and his beautiful stubbornness. Audiences followed one person, with a name and a path of his own.
The moment of delivery, documented
The recipient's reaction was filmed and published online. In NECULA Agency campaigns, real moments around a project become videos for every platform.
A video employer branding campaign for your company
employer-branding.ro is the employer branding division of NECULA Agency. NECULA Agency creates, produces and implements six-month video employer branding campaigns: more than 80 videos, published on YouTube, LinkedIn, Facebook, Instagram and TikTok. The first videos are ready in five weeks.
Each campaign uses five types of video: a manifesto video for HR, employee portraits, team and culture, CSR projects and educational reels. The guide to employer branding video explains each one, with examples.
You approve the scripts before filming and every video before publication. The campaign can be funded from the disability fund, and NECULA Agency is an Authorised Protected Unit. The details are in the Funding section.
Frequently asked questions
What is FAN Courier's “Livrăm emoții” campaign?
“Livrăm emoții” (“Delivering emotions”) is FAN Courier's 2017 campaign, created by the Marks agency together with the magazine Decât o Revistă. For a year, invited people wrote a letter to someone important on the magazine's back cover, and FAN Courier delivered each letter to its recipient, in Romania or abroad.
What was Tedy Necula's role in the FAN Courier campaign?
Director Tedy Necula wrote the first letter of FAN Courier's “Livrăm emoții” campaign, to athlete George Baltă. He also made the video about George Baltă and helped document on video the stories between senders and recipients.
Who is George Baltă?
George Baltă is a former rugby player and motivational speaker. An accident on the rugby pitch left him paralysed. In FAN Courier's “Livrăm emoții” campaign, he received Tedy Necula's letter and the final edit of the video about his life.
What recognition did FAN Courier's “Livrăm emoții” campaign receive?
The FAN Courier campaign was shortlisted at the second edition of the FIBRA Awards, in the Press category, as “Delivering emotions”, FAN Courier, The Marks. The shortlist is public on IQads.
How did the FAN Courier team appear in the campaign?
The second 2017 issue of Decât o Revistă carried a collective letter on its back cover, written by the FAN Courier team to a much-loved colleague who is no longer with them.
Can an employer branding campaign be funded from the disability fund?
Yes, a NECULA Agency employer branding campaign can be funded from the disability fund. NECULA Agency is an Authorised Protected Unit, and the details are in the Funding section of employer-branding.ro.