Employer branding video: a guide for HR teams
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Employer branding video means content in which a company's own people show what it is like to work there: the culture, the teams, the projects and the career paths. Candidates get to know the company from the inside before they apply, and employees see their work recognised. At NECULA Agency, an employer branding video campaign runs for 6 months and includes more than 80 videos, published on 5 platforms.
What is employer branding video, and how does it support the employer brand?
Employer branding is the way a company builds and communicates its employer brand, its reputation as a place to work. Video shows it through real people: colleagues telling their stories, teams at work, projects the company is involved in.
Video gives the EVP, the employee value proposition, a face. The answer to “why would I work here?” comes from the company's own people.
Employer branding videos speak to candidates and employees at the same time. Candidates see real career paths and the atmosphere in the team. Employees receive recognition for their work.
NECULA Agency's employer branding division, employer-branding.ro, works with 5 video types and publishes the videos on YouTube, LinkedIn, Facebook, Instagram and TikTok. The agency is led by director Tedy Necula and handles every campaign, from script to publishing.
What an employer branding video campaign includes
- 80+
- videos in one campaign
- 6
- months of campaign
- 5
- platforms: YouTube, LinkedIn, Facebook, Instagram, TikTok
- 5
- weeks until the first videos are ready
The 5 types of video for employer branding
Manifesto video for HR
The company's culture and values, told cinematically, beyond the job description. In the base package, the manifesto video runs for 3 minutes.
Employee portraits
The growth stories of the company's people, in 2-minute videos. Employees receive recognition, and candidates see real career paths.
Team and culture
Candidates “meet” the team before they apply. The videos show a working day across the company's departments, with the people who work there.
CSR projects
We document your CSR projects and show your people in action. Involvement in internal projects and in the community.
Educational reels
Short videos, 30 to 60 seconds long, that answer candidates' most frequent questions and objections.
Manifesto video examples for HR
Employee portrait video examples
Team and company culture video examples
CSR project video examples
Educational reel examples for candidates
Formats and platforms: where employer branding videos are published
16:9
Landscape format, for YouTube and LinkedIn.
1:1
Square format, for feed posts.
9:16
Vertical format, for reels, TikTok and stories.
Subtitles
Every video is subtitled.
Publishing on 5 platforms
The agency publishes the videos on YouTube, LinkedIn, Facebook, Instagram and TikTok.
How a 6-month employer branding video campaign runs
A campaign runs for 6 months and includes more than 80 videos, on average 3 a week, across the 5 platforms. The first videos are ready in five weeks.
Your HR team takes part at four moments: a 30-minute conversation at the start, one round of feedback on the scripts, the filming days at your offices and one round of feedback on the videos. The agency handles everything else: scripts, filming, editing, colour grading, sound design, subtitles and publishing.
The videos follow your group's brand guidelines. The proposal with budget and timeline comes after the first conversation, in the format your procurement team needs.
The budget is spread across the 6 consecutive months of the collaboration. The campaign can be funded from the disability fund, and NECULA Agency is an Authorised Protected Unit (Unitate Protejată Autorizată). The details are in the Funding section.
Filming with your employees: GDPR consent and approvals
- 1
Scripts approved in advance
Your company approves the scripts before filming.
- 2
Only those who want to take part
Taking part is voluntary: only the employees who want to appear in the videos do.
- 3
Preparation before filming
Everyone is prepared in advance, and the filming is short.
- 4
Signed GDPR consent
Every person filmed signs a consent form stating where the footage is used and for how long. You receive the forms in advance, and your own template can be used.
- 5
Restricted areas
Filming also takes place on production floors, in banks and in medical centres, under NDA.
- 6
Approval before publishing
You approve every video before it is published. Nothing appears without your consent, and if someone changes their mind, their footage is removed.
The monthly report of an employer branding video campaign
Each month you receive a report: what was published, where, and how many people saw it. The report can be passed on to your colleagues in management.
Results from employer branding video campaigns in Romania
- 1,253,489
- views in 30 days, Ursus Breweries
- 150+
- videos for 4,000 people, Emerson
- 40
- young employees brought into the company, Autonom
- 320M+
- views generated by the agency's campaigns
An award-winning employer branding premiere: Provident, 18 short documentaries
For its 20th anniversary in Romania, Provident worked with director Tedy Necula on the campaign “Trăim viața așa cum e” (“We live life as it is”): 18 short documentaries, each built around the story of one colleague.
The internal launch took place in a cinema, at Sala Luceafărul, with the protagonists, colleagues from across the country and their families: 250 guests. The premiere of Provident's “Trăim viața așa cum e” campaign won a Silver Award at the Employer Branding Awards 2026, in the Special Projects category. The gala took place on 6 October 2026.
The campaign is described in full in the Provident case study. More campaigns, with their results, are in the employer branding campaign examples from Romania.
“18 colleagues. 18 unique stories about the roles they have, brought to the screen by Tedy Necula.”
Guides and case studies on employer branding
Frequently asked questions
What is an employer branding video?
An employer branding video presents a company as an employer through its own people: the culture, the teams, the projects and the career paths. Candidates get to know the company from the inside before they apply, and employees receive recognition for their work.
How is an employer branding video made?
An employer branding video starts from the company's objectives and its people. At NECULA Agency, the steps are: a 30-minute strategy call; scripts and stories on the direction the company approves; shooting at your offices, with the employees who want to appear, prepared in advance; post-production, with editing, colour grading, sound design and subtitles, in 16:9, 1:1 and 9:16; the company's approval before publication; publishing on YouTube, LinkedIn, Facebook, Instagram and TikTok.
What types of video are used in employer branding?
A NECULA Agency campaign uses 5 video types: manifesto video for HR, employee portraits, team and culture, CSR projects and educational reels. Together they show the company's values, its people, its teams, its community involvement and the answers to candidates' questions.
What is a manifesto video for HR?
A manifesto video for HR tells a company's culture and values cinematically, beyond the job description. In the base package of a NECULA Agency campaign, it runs for 3 minutes. The agency's examples include the manifesto videos for ManpowerGroup, Emerson and Ursus Breweries.
How many videos does an employer branding campaign include?
At NECULA Agency, an employer branding video campaign runs for 6 months and includes more than 80 videos, on average 3 a week, published on YouTube, LinkedIn, Facebook, Instagram and TikTok. The first videos are ready in five weeks.
How much time does an employer branding video campaign take from the HR team?
In a NECULA Agency campaign, the HR team takes part at four moments: a 30-minute conversation at the start, one round of feedback on the scripts, the filming days at the offices and one round of feedback on the videos. The agency handles everything else, including publishing.
Do employees have to appear in the videos?
No. In a NECULA Agency campaign, only the employees who want to take part appear in the videos. Everyone is prepared in advance, the filming is short, a signed GDPR consent form sets out where and for how long the footage is used, and if someone changes their mind, their footage is removed.
How are the results of an employer branding video campaign measured?
NECULA Agency sends a report every month: what was published, where, and how many people saw it. The report can be passed on to colleagues in management.
How can an employer branding video campaign be funded?
The budget is spread across 6 consecutive months of collaboration. A NECULA Agency campaign can be funded from the disability fund, and the agency is an Authorised Protected Unit (Unitate Protejată Autorizată).
Who produces the video campaigns on employer-branding.ro?
employer-branding.ro is the employer branding division of NECULA Agency, the agency led by director Tedy Necula. NECULA Agency has worked with 74 brands, and its campaigns have generated more than 320 million views.