Dr. Max employer branding: the pride of the pharmacy profession, in six months of video content
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Dr. Max worked with director Tedy Necula, who leads NECULA Agency, on a large-scale employer branding campaign covering six months of content. The campaign documents the everyday stories of 26 Dr. Max people in six cities: pharmacists, pharmacy assistants, logistics staff and head office colleagues. It also includes six CSR projects and reels that answer candidates' questions.
The campaign proposal arrives as a PDF, by email, within minutes.
The Dr. Max employer branding campaign in numbers
- 6
- months of video content
- 26
- Dr. Max people and their everyday stories
- 6
- cities
- 6
- CSR projects documented
The pride of the pharmacy profession
People walk into pharmacies all the time. They rarely take a real look at the person behind the counter.
Every pharmacist has years of study behind them. The goal of the Dr. Max campaign was to bring back the pride of the profession.
The chain of people behind Dr. Max pharmacies
Behind every Dr. Max pharmacy stands a whole chain of people and processes nobody sees.
The medicine someone will need tomorrow already left last night for the pharmacy where they will pick it up. Everything that feels normal is the work of people who were on the job while the rest of the city slept.
26 people, from the pharmacy to head office
NECULA Agency documented the everyday stories of 26 Dr. Max people: pharmacists, pharmacy assistants, logistics staff and head office colleagues. Filming took place in six cities.
The bond a pharmacist builds with the people who walk through the door is fascinating, especially with older patients, who may have no one else to talk to. The campaign shows it up close.
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Six CSR projects and reels for candidates
Alongside the people's stories, the campaign documents six Dr. Max CSR projects.
The reels answer candidates' most frequent questions, briefly and honestly.
The videos were published on the Dr. Max Farmacie YouTube channel, in the series “Farmacistul Dr. Max” (the Dr. Max pharmacist) and “Fapte bune cu farmaciștii Dr. Max” (good deeds with Dr. Max pharmacists).
Videos from the Dr. Max campaign
What companies with many locations can take from the Dr. Max campaign
The pride of the profession as a starting point
The Dr. Max campaign started from pharmacists' years of study and from what their profession means. Everyone has seen a pharmacist. The campaign also shows the road to the counter.
The whole chain, from logistics to head office
Alongside pharmacists, the campaign shows the people in logistics and at head office. Candidates see every role in the company.
Six cities, one campaign
The 26 people work in six cities. A candidate sees future colleagues from their own city.
Short answers for candidates
The reels give short answers to candidates' frequent questions. The same answer reaches everyone thinking about applying.
A video employer branding campaign for your company
employer-branding.ro is the employer branding division of NECULA Agency. NECULA Agency creates, produces and implements six-month video employer branding campaigns: more than 80 videos, published on YouTube, LinkedIn, Facebook, Instagram and TikTok. The first videos are ready in five weeks.
Each campaign uses five types of video: a manifesto video for HR, employee portraits, team and culture, CSR projects and educational reels. The guide to employer branding video explains each one, with examples.
You approve the scripts before filming and every video before publication. The campaign can be funded from the disability fund, and NECULA Agency is an Authorised Protected Unit. The details are in the Funding section.
Frequently asked questions
What is the Dr. Max employer branding campaign?
It is a large-scale employer branding campaign Dr. Max made with director Tedy Necula, who leads NECULA Agency. It covers six months of video content and sets out to bring back the pride of the pharmacy profession.
Who appears in the Dr. Max video campaign?
The Dr. Max campaign features 26 people from the company, in six cities: pharmacists, pharmacy assistants, logistics staff and head office colleagues. The campaign documents their everyday stories.
Which CSR projects does the Dr. Max campaign include?
The Dr. Max employer branding campaign documents six of the company's CSR projects, alongside the stories of the 26 Dr. Max people.
What do the reels do in the Dr. Max campaign?
The reels in the Dr. Max campaign answer candidates' most frequent questions, briefly and honestly. They are one of the five types of video in NECULA Agency employer branding campaigns.
Can an employer branding campaign be funded from the disability fund?
Yes, a NECULA Agency employer branding campaign can be funded from the disability fund. NECULA Agency is an Authorised Protected Unit, and the details are in the Funding section of employer-branding.ro.