Teilor employer branding: 25 years, with the brand's people in the spotlight
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TEILOR 25 is the anniversary video Teilor made for the brand's 25th year, together with director Tedy Necula, who leads NECULA Agency. At its center are Teilor's people from across Romania, alongside the founders and their friend, tennis legend Ilie Năstase. It was shot in Teilor's stores, with the national team, so everyone could see themselves on screen.
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A jewelry brand turns 25
Teilor turned 25. To mark the occasion, the brand worked with director Tedy Necula on TEILOR 25, a video made in 2023.
There was an elegant trap here. When a jewelry brand celebrates a milestone, the easy move is to put the product in the spotlight and smile. Tedy Necula and his team turned the spotlight onto the people.
An anniversary celebrates the people who built the brand. The jewelry can wait in the window for a while.
Teilor's people, the founders and Ilie Năstase
The video is about Teilor's people across the country. Alongside them are the founders and their friend, tennis legend Ilie Năstase, who brought memories and stories from the road they have traveled together over the years.
The script starts with the first store, on the street that gave the brand its name, and runs to the latest collection. Along the way it names Teilor's people by their roles: the sales consultants, the designers, the managers.
Shot in Teilor stores across Romania, with the national team
The shoot took place in Teilor's most beautiful stores, with the national team.
The aim was for everyone to see themselves on screen, including colleagues in cities a camera crew never reaches.
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The gold in the background, the people in front
TEILOR 25 became a warm video where the gold sits quietly in the background and the people take center stage.
You rarely see a jewelry brand that knows so well what is, in the end, most precious.
What any company can take into its own anniversary
An anniversary celebrated with the team
Teilor marked its 25 years through the people who built the brand. That made the anniversary an employer branding video as well.
The whole national team in one video
The shoot went to Teilor stores across the country. Colleagues from smaller cities saw themselves on screen alongside the rest of the team.
Founders and friends of the brand, next to colleagues
The founders and Ilie Năstase brought memories from the road traveled together. The company's history is told by the people who lived it.
Roles named one by one
The video names the sales consultants, the designers and the managers. Everyone at Teilor can recognise their role in the story.
The product in the background
The jewelry is in the frame, sitting quietly in the background. Teilor's people are in front.
A video employer branding campaign for your company
employer-branding.ro is the employer branding division of NECULA Agency. NECULA Agency creates, produces and implements six-month video employer branding campaigns: more than 80 videos, published on YouTube, LinkedIn, Facebook, Instagram and TikTok. The first videos are ready in five weeks.
Each campaign uses five types of video: a manifesto video for HR, employee portraits, team and culture, CSR projects and educational reels. The guide to employer branding video explains each one, with examples.
You approve the scripts before the shoot and every video before publication. The campaign can be funded from the disability fund, and NECULA Agency is an Authorised Protected Unit. The details are in the Funding section.
Guides and case studies on employer branding
Frequently asked questions
What is the TEILOR 25 video?
TEILOR 25 is the anniversary video Teilor made with director Tedy Necula for the brand's 25th year. At its center are Teilor's people from across Romania, alongside the founders and Ilie Năstase.
Who appears in the Teilor anniversary video?
TEILOR 25 features Teilor's people from across Romania, the founders and their friend, tennis legend Ilie Năstase. Ilie Năstase brought memories and stories from the road he and the founders have traveled together over the years.
Where was the Teilor anniversary video shot?
TEILOR 25 was shot in Teilor stores across Romania, with the national team. Colleagues from cities a camera crew never reaches also appear on screen.
Who made the Teilor anniversary video?
Teilor made TEILOR 25 with director Tedy Necula, who leads NECULA Agency. employer-branding.ro is NECULA Agency's employer branding division.
Where can I watch the Teilor case study?
The Teilor x NECULA Agency video case study has been on the NECULA Video Content Agency YouTube channel since 27 August 2024. The same channel has the behind-the-scenes footage from the TEILOR 25 shoot, published on 15 February 2026.
Can an employer branding campaign be funded from the disability fund?
Yes, a NECULA Agency employer branding campaign can be funded from the disability fund. NECULA Agency is an Authorised Protected Unit, and the details are in the Funding section of employer-branding.ro.