CGS employer branding: the video campaign that shows an outsourcing job from the inside
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CGS Romania has more than 4,000 people across seven centres in the country. With director Tedy Necula, who leads NECULA Agency, CGS made an employer branding campaign that shows candidates what an outsourcing job is really like. Actors and colleagues from training, operations and support appear in the same videos. The campaign also includes a video portrait of Vladimir Sterescu, Country Manager, the man who built CGS Romania.
The campaign proposal arrives as a PDF, by email, within minutes.
CGS Romania and the video campaign in numbers
- 4,000+
- people at CGS Romania
- 7
- centres across the country
- 5
- video portraits on the CGS YouTube channel: Vladimir Sterescu and four colleagues
What an outsourcing job looks like
The problem CGS faced is one the whole outsourcing industry shares. From the outside, nobody can picture the job.
Candidates want to know what they would do there for eight hours, who they would work with and what a good day looks like. They need two simple things: to understand the job and to trust the people next to them.
Actors and colleagues in the same videos
CGS put actors and its own people in the same videos.
The actors played real roles, so everything would be clear. Colleagues from training, operations and support brought the rest, the real atmosphere of the CGS teams. It shows from the very first second.
Portraits of CGS colleagues, on the CGS Nexus Romania YouTube channel
The video portrait of Vladimir Sterescu, the man who built CGS Romania
The campaign also includes a video portrait of Vladimir Sterescu, Country Manager of CGS Romania.
Vladimir Sterescu founded EasyCall in 2003. In 2006 he sold the company to CGS and stayed on to lead the local operations. Since January 2025 he has been president of CGS's global outsourcing division, the first Romanian in the company's global leadership, according to Economedia.
The portrait was published on the CGS Nexus Romania YouTube channel on 7 May 2019, as “CGS Romania through the eyes of Vladimir Sterescu - Country Manager”. The four colleague portraits followed in May and June 2019.
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Candidates see CGS from the inside before they walk through the door
Candidates now see CGS from the inside, with real people and real roles, before they walk through the door. And they already know who they will be having their first coffee with.
Public sources on CGS and the video campaign
What other outsourcing companies can take from the CGS campaign
Show the working day
For a job that is hard to picture from the outside, the campaign shows what someone does for eight hours and who they work with.
Actors for clarity, colleagues for atmosphere
The actors played real roles, and colleagues from training, operations and support brought the atmosphere of the teams, in the same videos.
Four colleagues, each with a name
Andrei, Iulia, Dan and Cezar each have their own portrait, published on the CGS YouTube channel.
The leader in front of the camera
Vladimir Sterescu's portrait introduces candidates to the man who built CGS Romania.
A video employer branding campaign for your company
employer-branding.ro is the employer branding division of NECULA Agency. NECULA Agency creates, produces and implements six-month video employer branding campaigns: more than 80 videos, published on YouTube, LinkedIn, Facebook, Instagram and TikTok. The first videos are ready in five weeks.
Each campaign uses five types of video: a manifesto video for HR, employee portraits, team and culture, CSR projects and educational reels. The guide to employer branding video explains each one, with examples.
You approve the scripts before filming and every video before publication. The campaign can be funded from the disability fund, and NECULA Agency is an Authorised Protected Unit. The details are in the Funding section.
Frequently asked questions
What did the CGS employer branding campaign include?
The CGS Romania employer branding campaign put actors and colleagues from training, operations and support in the same videos, to show candidates what an outsourcing job is like. It also includes a video portrait of Country Manager Vladimir Sterescu, made with director Tedy Necula.
Why do actors appear in the CGS videos?
In the CGS videos, the actors played real roles so the job would be clear to candidates. Colleagues from training, operations and support appeared alongside them and brought the atmosphere of the teams.
Where can the CGS campaign videos be seen?
The portrait of Vladimir Sterescu and the portraits of colleagues Andrei, Iulia, Dan and Cezar are published on the CGS Nexus Romania YouTube channel, from May and June 2019.
Who is Vladimir Sterescu?
Vladimir Sterescu is the man who built CGS Romania. He founded EasyCall in 2003, sold the company to CGS in 2006 and led the local operations. Since January 2025 he has been president of CGS's global outsourcing division, according to Economedia.
What does a video employer branding campaign with NECULA Agency look like?
A NECULA Agency video employer branding campaign runs for six months and includes more than 80 videos, published on YouTube, LinkedIn, Facebook, Instagram and TikTok. The first videos are ready in five weeks, and you approve the scripts before filming and the videos before publication.
Can an employer branding campaign be funded from the disability fund?
Yes, a NECULA Agency employer branding campaign can be funded from the disability fund. NECULA Agency is an Authorised Protected Unit, and the details are in the Funding section of employer-branding.ro.