Provident employer branding: “Trăim viața așa cum e”, the premiere that won a Silver Award
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“Trăim viața așa cum e” (“We live life as it is”) is the employer branding campaign Provident Romania created for its 20th anniversary in the country: 18 short documentaries, each built around the story of one colleague. Provident made them with director Tedy Necula, who leads NECULA Agency. The internal launch took place at Sala Luceafărul, in front of 250 guests. The premiere of Provident's “Trăim viața așa cum e” campaign won a Silver Award at the Employer Branding Awards 2026, in the Special Projects category.
The Provident employer branding campaign in numbers
- Silver
- Employer Branding Awards 2026, Special Projects category
- 18
- short documentaries, one for each colleague
- 250
- guests at the Sala Luceafărul premiere
- 20
- years of Provident in Romania
Campaign context: Provident's 20 years in Romania
Provident turned 20 in Romania. To mark the occasion, the company chose an employer branding campaign built around its colleagues.
The campaign is called “Trăim viața așa cum e”, which translates as “We live life as it is”. It starts from the roles Provident people play every day and from the stories behind those roles.
“We wanted our 20th anniversary to be about what represents us best: our people. More than the results, they are the ones who have built the Provident story over all these years.”
What the Provident video campaign includes: 18 short documentaries, one for each colleague
Provident worked with director Tedy Necula, who leads NECULA Agency, on 18 short documentaries. Each one is built around the story of a single colleague.
The protagonists are the company's own people, in their real roles.
“18 colleagues. 18 unique stories about the roles they have, brought to the screen by Tedy Necula.”
The Provident campaign launch: an internal cinema premiere at Sala Luceafărul for 250 guests
The Provident campaign was launched internally, at the cinema, at Sala Luceafărul.
The audience included the protagonists, colleagues from across the country and their families: 250 guests in all. The protagonists watched their stories on the big screen, alongside their families.
“I was so glad to see children applauding their parents, and loved ones watching their stories with emotion.”
The award: Silver at Employer Branding Awards 2026, Special Projects category
The premiere of Provident's “Trăim viața așa cum e” campaign won a Silver Award at Employer Branding Awards 2026, in the Special Projects category. The awards gala took place on 6 October 2026.
On the public list of Special Projects winners, on the Employer Branding Awards website, the project appears under its official Romanian name, “Premiera filmului «Trăim viața așa cum e»”, Provident.
Public sources on the Provident campaign
What you can take from the Provident campaign for your own employer brand
An anniversary told through people
An important moment for a company can become an employer branding campaign. Provident marked its 20 years in Romania through 18 colleagues and their stories.
One story for each person
Each short documentary follows a single colleague. A role inside the company becomes a concrete story, with a face and a name.
Colleagues in the leading role
All 18 protagonists work at the company. In NECULA Agency campaigns, employees appear only if they want to, and each one is prepared beforehand.
The launch as an event in its own right
The cinema premiere brought together the protagonists, colleagues from across the country and their families. For this premiere, Provident won a Silver Award at Employer Branding Awards 2026.
“People are far more ready than they think. Behind every role we play in everyday life there is a story that says a lot about who we are.”
A video employer branding campaign for your company
employer-branding.ro is the employer branding division of NECULA Agency. We produce six-month video employer branding campaigns: more than 80 videos, published on YouTube, LinkedIn, Facebook, Instagram and TikTok. The first videos are ready in five weeks.
Each campaign uses five types of video: a manifesto video for HR, employee portraits, team and culture, CSR projects and educational reels. The guide to employer branding video explains each one, with examples.
You approve the scripts before filming and every video before publication. The campaign can be funded from the disability fund, and NECULA Agency is an Authorised Protected Unit. The details are in the Funding section.
Guides and case studies on employer branding
Frequently asked questions
What is Provident's “Trăim viața așa cum e” campaign?
“Trăim viața așa cum e” is the employer branding campaign Provident Romania created for its 20th anniversary in the country. It consists of 18 short documentaries, each built around the story of one colleague, made with director Tedy Necula.
What award did the Provident employer branding campaign win?
The premiere of Provident's “Trăim viața așa cum e” campaign won a Silver Award at Employer Branding Awards 2026, in the Special Projects category. The gala took place on 6 October 2026.
Where did the Provident campaign premiere take place?
The internal premiere of Provident's “Trăim viața așa cum e” campaign was held at Sala Luceafărul, a cinema. It brought together the protagonists, colleagues from across the country and their families: 250 guests in all.
Who appears in the Provident short documentaries?
The protagonists of the 18 short documentaries in the Provident campaign are the company's own colleagues. Each short documentary is built around the story of a single colleague.
Who made the Provident short documentaries?
Provident made the 18 short documentaries with director Tedy Necula, who leads NECULA Agency. employer-branding.ro is NECULA Agency's employer branding division.
What does a video employer branding campaign with NECULA Agency look like?
A NECULA Agency video employer branding campaign runs for six months and includes more than 80 videos, published on YouTube, LinkedIn, Facebook, Instagram and TikTok. The first videos are ready in five weeks, and you approve the scripts before filming and the videos before publication.
Can an employer branding campaign be funded from the disability fund?
Yes, a NECULA Agency employer branding campaign can be funded from the disability fund. NECULA Agency is an Authorised Protected Unit, and the details are in the Funding section of employer-branding.ro.