Banca Transilvania x Aegon employer branding, portraits of the best people in sales
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Banca Transilvania and Aegon worked with director Tedy Necula on an internal campaign about selling insurance. The campaign includes five video portraits of the top Aegon sellers in the bank's network and a manifesto video narrated by actor Constantin Cotimanis. It premiered at the Banca Transilvania internal gala. It was followed by more policies sold across the network and the project's rollout to new locations around the country.
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The Banca Transilvania x Aegon employer branding campaign in numbers
- 5
- video portraits of the top Aegon sellers in the bank's network
- 1
- manifesto video, narrated by actor Constantin Cotimanis
Selling insurance in the Banca Transilvania network
Colleagues in the Banca Transilvania network sell Aegon insurance. Insurance is the kind of product everyone puts off, and the people who sell it know that better than anyone.
Training sessions explain the product very well. They rarely explain what the people who really succeed do differently. So we asked them, the best colleagues in sales, how they work.
Five video portraits and a manifesto video
Banca Transilvania and Aegon made five video portraits with director Tedy Necula, who leads NECULA Agency. Each one follows one of the top Aegon sellers in the bank's network.
The portraits were filmed naturally, unscripted, at the pace of each colleague's working day.
The campaign also includes a manifesto video, narrated by actor Constantin Cotimanis.
A video portrait from the Banca Transilvania x Aegon campaign
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A big-screen premiere at the Banca Transilvania internal gala
The campaign premiered on the big screen at the Banca Transilvania internal gala. For one evening, the colleagues in the portraits were the stars of the room.
After the launch, more colleagues across the network wanted to be the next protagonist.
More policies sold and the project rolled out to new locations
After the campaign, more Aegon policies were sold across the Banca Transilvania network. The project was then rolled out to new locations around the country.
The lesson is old and still holds, says director Tedy Necula. People learn faster from a colleague who succeeds than from any slide. It was a campaign about people, and it showed up in the business numbers.
The video case study has been on the NECULA Video Content Agency YouTube channel since 27 August 2024.
What other sales networks can apply
Your best colleagues as the example
The portraits show how the best people in sales work, at the pace of their own day. Colleagues learn from people who already get results.
Employer branding for internal teams
The campaign spoke to colleagues across the bank's network. For them, the portraits became examples of success from inside their own company.
The launch at the internal gala
The big-screen premiere put the protagonists in front of their colleagues. For one evening, they were the stars of the room.
A well-known voice for the manifesto
The manifesto is narrated by actor Constantin Cotimanis. The portraits stay with the colleagues, filmed naturally and unscripted.
Results in the business numbers
The campaign showed up in sales: more Aegon policies sold across the network and the project rolled out to new locations around the country.
A video employer branding campaign for your company
employer-branding.ro is the employer branding division of NECULA Agency. NECULA Agency creates, produces and implements six-month video employer branding campaigns: more than 80 videos, published on YouTube, LinkedIn, Facebook, Instagram and TikTok. The first videos are ready in five weeks.
Each campaign uses five types of video: a manifesto video for HR, employee portraits, team and culture, CSR projects and educational reels. The guide to employer branding video explains each one, with examples.
You approve the scripts before filming and every video before publication. The campaign can be funded from the disability fund, and NECULA Agency is an Authorised Protected Unit. The details are in the Funding section.
Guides and case studies on employer branding
Frequently asked questions
What is the Banca Transilvania x Aegon campaign?
The Banca Transilvania x Aegon campaign is an internal employer branding campaign about selling insurance. It includes five video portraits of the top Aegon sellers in the Banca Transilvania network and a manifesto video, made with director Tedy Necula.
Who appears in the Banca Transilvania x Aegon video portraits?
The five video portraits feature the top Aegon insurance sellers in the Banca Transilvania network. They were filmed naturally, unscripted, at the pace of their working day.
Who narrates the Banca Transilvania x Aegon manifesto video?
The manifesto video of the Banca Transilvania x Aegon campaign is narrated by actor Constantin Cotimanis.
Where was the Banca Transilvania x Aegon campaign launched?
The Banca Transilvania x Aegon campaign premiered on the big screen at the Banca Transilvania internal gala. For one evening, the colleagues in the portraits were the stars of the room.
What results did the Banca Transilvania x Aegon campaign deliver?
After the Banca Transilvania x Aegon campaign, more Aegon policies were sold across the bank's network, and the project was rolled out to new locations around the country.
Can an employer branding campaign be funded from the disability fund?
Yes, a NECULA Agency employer branding campaign can be funded from the disability fund. NECULA Agency is an Authorised Protected Unit, and the details are in the Funding section of employer-branding.ro.