Employer branding campaign examples from Romania, with video and results
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Employer branding campaigns from Romania with documented results include those for Provident, Emerson, Ursus Breweries, Autonom, Banca Transilvania x Aegon, ManpowerGroup and Regina Maria. The Provident campaign was created by Provident together with director Tedy Necula, who leads NECULA Agency; the others were produced by NECULA Agency. The premiere of Provident's “Trăim viața așa cum e” campaign won a Silver Award at the Employer Branding Awards 2026, in the Special Projects category.
- 18
- short documentaries, Provident
- 150+
- videos, Emerson
- 1,253,489
- views in 30 days, Ursus Breweries
- 40
- young employees attracted to the company, Autonom
Employer branding examples NECULA Agency has worked on
NECULA Agency has produced video campaigns for large companies in Romania since 2014. The agency is led by director Tedy Necula and handles every campaign, from script to publishing.
NECULA Agency has worked with 74 brands, and its campaigns have generated more than 320 million views.
Provident: “Trăim viața așa cum e”, the employer branding campaign whose premiere won a Silver Award in 2026
Situation: Provident was turning 20 in Romania. The company wanted the anniversary to be about its people.
What was produced: 18 short documentaries, each built around a colleague's story. The campaign was created by Provident together with director Tedy Necula.
The internal launch took place at the cinema, at Sala Luceafărul, as a premiere. It brought together 250 guests: the protagonists, colleagues from across the country and their families.
Result: the premiere of Provident's “Trăim viața așa cum e” campaign won a Silver Award at the Employer Branding Awards 2026, in the Special Projects category. The awards gala took place on 6 October 2026.
The campaign is described in full in the Provident case study.
“We wanted our 20th anniversary to be about what represents us best: our people. More than the results, they are the ones who have built the Provident story over all these years.”
Emerson Cluj: an employer branding campaign with more than 150 videos
Situation: Emerson was turning 20 in Cluj, and the anniversary could have remained a single event.
What was produced: a manifesto video and a six-month campaign, with 40 shooting days and people of 27 nationalities. The voice in the manifesto belongs to someone who works at Emerson.
Result: more than 150 videos for 4,000 people. They play on the screens in the company's offices and as a pre-roll at TIFF.
The campaign is described in full in the Emerson Cluj case study.
Ursus Breweries: an employer branding campaign for diversity and inclusion
Situation: Ursus Breweries already had inclusion initiatives, but they were not yet being communicated.
What was produced: a diversity and inclusion campaign, with the real people and roles from production at its centre. The campaign included 15 posts on the ambassadors' accounts.
Result: 1,253,489 views in 30 days.
Autonom: an employer branding campaign that attracted 40 young employees
Situation: the company's communication came from the same voices.
What was produced: an employer branding campaign across the whole network, with 15 roles on camera, from head office to the branches around the country. The video series brought forward people from several teams.
Result: 40 young employees attracted to the company.
Banca Transilvania x Aegon: employee video portraits for the sales team
What was produced: a campaign for the sales team, with five video portraits of its best people. The portraits were launched at an internal gala.
Result: more policies sold and new locations.
ManpowerGroup: employer branding on LinkedIn, with the company's first video campaign
Situation: on LinkedIn, life inside the company was not yet visible.
What was produced: recurring video series, six months in a row, with people from every department. The videos were published on LinkedIn, YouTube and Facebook.
Result: the company's first video campaign, with its own content published six months in a row.
Regina Maria: two employer branding campaigns in clinics, hospitals and a call centre
What was produced: two employer branding campaigns, shot in clinics, hospitals and a call centre. The company's management principles became real situations, recorded with Regina Maria's own people.
Result: a library of footage that the HR team still uses today.
More employer branding video examples: Kaufland, KPMG, Teilor, FAN Courier and Orange
Kaufland
Career paths, from a first job to leadership.
KPMG
The human side of consulting, told by the firm's own people. NECULA Agency also produced a CSR project for KPMG.
Teilor
The craft of the people behind the brand.
FAN Courier
What a courier company really delivers. For FAN Courier, the “Delivering emotions” campaign (2017) was also shortlisted at Premiile FIBRA.
Orange x Exploratist
An internal training programme, turned into a miniseries with actors.
Examples of manifesto videos, employee portraits and educational reels
How to build an employer brand: what these campaigns have in common
The company's people are the protagonists
At Provident, each of the 18 short documentaries starts from a colleague's story. At Emerson, the voice in the manifesto belongs to someone from the company. At Autonom, 15 roles appear on camera, from head office to the branches around the country.
The campaign has continuity
The Emerson and ManpowerGroup campaigns each ran for six months. A big moment, such as an anniversary, builds something lasting when a system of videos follows it.
The launch starts inside the company
Provident launched its campaign at the cinema, with the protagonists, colleagues from across the country and their families. Banca Transilvania x Aegon presented the portraits at an internal gala.
What already exists becomes visible
Ursus Breweries' inclusion initiatives existed before the campaign. The campaign showed them through the real people and roles from production. Inclusion carries weight when it is shown.
The videos stay in use
Emerson's videos play on the screens in its offices and as a pre-roll at TIFF. At Regina Maria, the HR team still uses the footage from both campaigns.
What an employer branding video campaign with NECULA Agency looks like
The campaign runs for six months and includes more than 80 videos, published on YouTube, LinkedIn, Facebook, Instagram and TikTok. The first videos are ready in five weeks.
It uses five types of video: Manifesto video for HR, Employee portraits, Meet the team & culture, CSR projects and Educational reels. The guide to employer branding video explains each one, with examples.
You approve the scripts before shooting and the videos before publication. The agency handles the publishing.
The campaign can be funded from the disability fund. NECULA Agency is an Authorised Protected Unit. The details are in the Funding section.
Guides and case studies on employer branding
Frequently asked questions
What are some examples of employer branding campaigns in Romania?
NECULA Agency has produced employer branding video campaigns for Emerson, Ursus Breweries, Autonom, Banca Transilvania x Aegon, ManpowerGroup, Regina Maria, Kaufland, KPMG, Teilor and FAN Courier, and, for Orange, an internal training programme turned into a miniseries. The Provident campaign was created by Provident together with director Tedy Necula. The premiere of Provident's “Trăim viața așa cum e” campaign won a Silver Award at the Employer Branding Awards 2026, in the Special Projects category.
Which employer branding campaigns in Romania have won awards?
The premiere of Provident's “Trăim viața așa cum e” campaign, created by Provident together with director Tedy Necula, won a Silver Award at the Employer Branding Awards 2026, in the Special Projects category. The list of Special Projects winners is published on the Employer Branding Awards website.
What results have NECULA Agency's employer branding campaigns achieved?
Documented results of NECULA Agency's employer branding campaigns include 40 young employees attracted to Autonom, 1,253,489 views in 30 days for Ursus Breweries and more than 150 videos for 4,000 people at Emerson. The Banca Transilvania x Aegon campaign for the sales team resulted in more policies sold and new locations.
What do successful employer branding campaigns have in common?
In the campaigns NECULA Agency has worked on, from Provident to Emerson and Ursus Breweries, five things recur: the company's people are the protagonists, the campaign has continuity, the launch starts inside the company, what already exists becomes visible, and the videos stay in use for a long time.
What does an employer branding video campaign include?
An employer branding campaign by NECULA Agency runs for six months and includes more than 80 videos, published on YouTube, LinkedIn, Facebook, Instagram and TikTok. It uses five types of video: Manifesto video for HR, Employee portraits, Meet the team & culture, CSR projects and Educational reels.
How soon are the first videos of an employer branding campaign ready?
In an employer branding campaign by NECULA Agency, the first videos are ready in five weeks. The company approves the scripts before shooting and the videos before publication.
Can an employer branding campaign be funded from the disability fund?
Yes, an employer branding campaign by NECULA Agency can be funded from the disability fund. NECULA Agency is an Authorised Protected Unit. The details are in the Funding section of employer-branding.ro.